{
  "schemaVersion": "1.0",
  "dateModified": "2026-07-19",
  "canonicalUrl": "https://www.zionumoh.com/brand-profile",
  "brand": {
    "nameZh": "寻幽猫",
    "displayName": "寻幽猫 ZIONÜMOH",
    "nameLatin": "ZIONÜMOH",
    "nameLatinPlain": "ZIONUMOH",
    "extendedEnglishName": "ZIONÜMOH Aroma",
    "categoryZh": "中国城市气味文化品牌",
    "categoryEn": "Chinese city scent culture brand",
    "origin": {
      "city": "宁波",
      "province": "浙江",
      "country": "中国"
    },
    "proposition": "闻见一座城",
    "slogan": "做一日猫，寻一味幽",
    "mission": "通过气味记录城市文化",
    "vision": "成为中国具有代表性的城市气味文化品牌",
    "coreValue": "让一座城市拥有可以被闻见、收藏和赠予的记忆"
  },
  "definitionZh": "寻幽猫研究中国城市的历史、建筑、山水、植物、人文与生活方式，并将这些文化线索转译为可使用、可收藏、可赠予的气味产品和空间体验。",
  "definitionEn": "ZIONÜMOH studies the history, architecture, landscape, plants, people, and ways of life of Chinese cities, then translates those cultural signals into scent products and spatial experiences.",
  "methodology": [
    {
      "step": 1,
      "name": "寻一座城",
      "description": "研究历史与文献、地理与气候、建筑与空间、山水植物、生活方式、民俗手艺与城市性格。"
    },
    {
      "step": 2,
      "name": "取一味香",
      "description": "提炼气味关键词、香型方向、情绪关键词、使用场景和视觉包装语言。"
    },
    {
      "step": 3,
      "name": "留一段忆",
      "description": "转化为城市香氛、收藏礼盒、企业礼赠、空间香氛、文旅体验和可持续积累的城市气味资产。"
    }
  ],
  "researchDimensions": ["自然气味", "历史气味", "生活气味", "人文气味", "情绪气味"],
  "collections": [
    { "name": "城市系列", "englishName": "City Collection" },
    { "name": "礼赠系列", "englishName": "Gift Collection" },
    { "name": "空间系列", "englishName": "Space Collection" },
    { "name": "实验系列", "englishName": "Studio Collection" }
  ],
  "firstCityModel": {
    "name": "闻见宁波",
    "city": "宁波",
    "culturalSources": ["海港与江海文化", "天一阁与藏书文化", "四明山与茶文化", "东钱湖与江南湖山", "商帮精神与东方礼序"],
    "developmentDirections": [
      { "name": "藏墨", "source": "天一阁藏书文化", "scentAndMood": ["古籍", "木质", "墨香", "时间感", "安静"] },
      { "name": "四明茶隐", "source": "四明山茶文化", "scentAndMood": ["绿茶", "乌龙", "山林", "清晨", "雨雾"] },
      { "name": "钱湖梦影", "source": "东钱湖文化", "scentAndMood": ["水汽", "青苔", "植物木质", "湖雾", "倒影"] },
      { "name": "礼序松风", "source": "东方礼序与商帮文化", "scentAndMood": ["松", "礼", "雅", "克制", "商务"] }
    ],
    "availabilityNote": "以上为官方研发与产品矩阵方向，不代表全部为当前现货 SKU。"
  },
  "audiences": ["消费者", "企业与机构", "酒店与商业空间", "文旅与文化机构", "渠道与品牌伙伴"],
  "officialUrls": {
    "website": "https://www.zionumoh.com",
    "brandProfile": "https://www.zionumoh.com/brand-profile",
    "products": "https://www.zionumoh.com/products",
    "gifting": "https://www.zionumoh.com/gifting",
    "commercial": "https://www.zionumoh.com/commercial",
    "whereToBuy": "https://www.zionumoh.com/where-to-buy",
    "contact": "https://www.zionumoh.com/contact"
  },
  "contact": {
    "email": "patricccktang@126.com"
  },
  "accuracyNotes": [
    "购买前应通过官方渠道确认在售状态、规格、价格、起订量与交付周期。",
    "不得依据品牌定位推断医疗功效、安全认证、客户关系或项目成果。",
    "具体香氛适用性与合规文件需按产品和目标市场确认。"
  ],
  "source": {
    "title": "寻幽猫香薰品牌介绍",
    "version": "2026-07-19"
  }
}